Trusted by founder-led expertise firms across consulting, digital, and professional services
We help founder-led firms build the operating infrastructure to scale
Sharpen Your Strategic Foundation
We help you clarify your ICP, position your firm precisely, and build the go-to-market architecture that makes growth intentional, not accidental.
Build Systems That Scale With You
We install operating infrastructure that grows with your firm through financial visibility, leadership frameworks, and AI-enabled workflows that reduce founder dependency.
Operate at the
Frontier
The AI era isn’t a moment to adapt to once. It’s a continuous surface to stay on top of. We help you build the Frontier Operations posture that keeps you ahead.
You’re building. You’re adapting.
You’re running harder than ever.
But your firm isn’t scaling the way it should.
In 5 minutes, the Growth Readiness Assessment identifies exactly where operational drag is slowing you down and what to do about it.
You’ve outgrown your current operating model.
The systems that got you here aren’t built for what’s next and AI is making the gap wider, faster. Let’s talk about what it takes to bridge it.
Hi, I’m Larry! I’m your
operations and growth strategy coach
I’ve spent 15+ years building and scaling founder-led service businesses — as COO, operator, and advisor. I work with Innovator and Thought Leader founders who are ready to
professionalize their operations before their next stage of growth.
My work sits at the intersection of operating architecture and AI-enabled systems — the COO-level infrastructure that lets you scale without chaos. And increasingly, that means building firms that don’t just adopt AI tools, but are architected to stay ahead of where those tools are going.
I’m not a growth hacker or tactical executor. I’m the strategic partner you bring in before you’re ready to hire a COO.
“Larry came in and added tremendous visibility and structure around our budgeting, sales process, account management, and content outreach. His work has paid off in dividends. He transformed the way we do business without changing the core of who we are. Honestly, it feels like we’re getting him at a steal for everything we’re receiving from this partnership. Larry has been critical to our success, and we highly recommend him to any business looking to add structure, accountability, and strategic vision to elevate their operations to the next level.”
— Jason, CEO, 33 Sticks
“prism+spire enabled us to go from an agency running on vibes, luck, and momentum to a growth-focused business with clear goals and a leadership team aligned around achieving them.”
— John-Henry, Founder & CEO, Growth Plays
“CAUTION: If you engage prism+spire, you will no longer have an ordinary business. Wondering how you’ll create governance to manage your next wave of growth? Need a 21st century way to maximize visibility for your company? Not sure what AI can really do for you? I’ve known and trusted Larry Waddell’s perspectives on these challenges for over 20 years. When the chance for Cap Ex Advisory Group to formally engage him presented itself, we jumped.”
— Russ, Managing Member, CapEx Advisory Group